Innovatec hardly needs an introduction. A regular exhibitor and firm favourite at Decor + Design, Innovatec is a progressive furniture wholesaler that has been in operation for over twelve years. It’s an interior designer’s dream company, with an eclectic range of contemporary, cool furniture to suit a range of briefs.
Their furniture is carefully selected based on their craftsmanship and production costs so that they are able to provide a selection of quality furniture to their Australian retailers and businesses at affordable prices.
The brand have created a one stop shop for affordable, high-quality pieces that also ooze on-trend style. Innovatec aims to offer clients complete solutions whatever the scale or scope of a project type. The team have curated a range that is remarkable for its versatility. It boasts a collection of adaptable pieces that can fit into an existing space, or create an end-to-end look.
In the build up to the show this week, we asked Innovatec’s Director Oran Harel about his inspirations and what visitors can expect to see at the show.
How has 2018 been for you so far? Have there been any particular challenges/successes?
Excellent. We have seen a hugely positive response to our ongoing furniture line, with more and more designers favouring our one stop shop, quick turnaround supply of their ideal look and fitouts.
Have you noticed any particular trends in purchasing? Which of your pieces are proving popular in contrast to last year?
With our broad range of items, I couldn’t say which line is more popular than the other. We have a beautiful, healthy range from which our clients pick and choose based on their needs.
The theme of the AH&G International Seminar Series this year at Decor + Design is ‘Everyday Luxury’ – whether that is created through luxe materials, bespoke design or small, everyday touches. How does Innovatec approach the concept of luxury?
We tick all the boxes! Luxury, style, designs and affordability are all key ingredients in our success.
Finally, what can visitors to the show expect to see from you this year at Decor + Design?
As always, visitors will get a first look at pieces from the new 2018 collection. They will be able to witness first hand the quality of our products’ finish, look and feel.
Don’t miss Innovatec at Decor + Design! They’ll be at Stand F12. Register now to visit Australia’s No.1 Interiors Trade Event, 19th – 22nd July at the Melbourne Exhibition Centre.