The 18th edition of Decor + Design and the Australian International Furniture Fair (AIFF) is keenly anticipated by those looking for the latest in furniture design and comfort. From 14 – 17 July 2022, over 10,000 trade visitors are expected at the Melbourne Exhibition Centre, seeing the latest in indoor and outdoor furniture, soft furnishings, lighting, textiles and art.
One of the exhibitors they will be coming to see is global sofa brand HTL, which will have a large stand at the show. HTL is a world leader in upholstery furniture focused on innovation, design & quality. Founded in 1976 in Singapore, the HTL brand has grown exponentially and is now sold in over 52 countries worldwide, with 8 international offices.
HTL’s business model is built on providing end-to-end service to customers, from product conceptualisation to logistic organisation.
“We offer our customers an unrivalled mix of expertise and capabilities, reflecting our years of experience in manufacturing for homes around the world and our continued commitment to finding new ways of enriching lifestyles.”
HTL have a global presence, currently operating in over 50 countries. With extensive distribution networks and offices, HTL are able to provide their local partners in all key markets with exceptionally timely and effective support.
A Slick Global Operation
To keep pace with the fast-changing demands of their partners, HTL has their own Enterprise Resource Planning System, SAPTM. It integrates the business processes of key plants and marketing offices and gives the HTL team better access to the critical market intelligence needed for responsive decision making.
“This has enhanced our ability to respond rapidly to the dynamics of the marketplace and brought us closer to our customers. We are more responsive to their needs, able to anticipate their future requirements whenever and wherever, on time, every time.”
Creativity Meets Strategy In-House
Product innovation is the lifeblood of the HTL business. New product ideas are brought to life by our R&D team to meet the ever-changing needs of the consumers. Incorporating new reclining functions, artfully integrating electronic devices and increasing configuration possibilities are just some ways they help customers add value to their lifestyle.
“Our designs are born of the inspiration and imagination of world-renowned designers across the globe, interpreting the ever-evolving trends, lifestyles and preferences of our customers.”
A Quality-Assured Manufacturing Process
“HTL is vertically and backward integrated. Right from Leather to Wooden Frame to Foam to Sewing and Final assembly, we own, manage and optimise all aspects of production, ensuring reliability of supply and quality of delivery to our partners.”
Fully integrated supply chains, from leather tanning to final shipment and delivery, enables HTL to provide consistent lead times and build to order flexibility, speeding up or slowing down when necessary to accommodate special needs and requests. They process key materials in-house under the strictest quality control standards.
“To ensure we can always meet the demands and needs of our customers, we’ve learned to manufacture to design rather than design to manufacture. Our factories today are able to successfully transform even the most challenging ideas into functional forms of leather and steel worthy of even the finest home.”
Committed to quality management and environmentally friendly manufacturing practices, HTL are ISO 9001:2000 certified for sofa production and ISO 14001:2004 certified for leather production.
HTL has been busy working with their Australian clients to set up in-store galleries of our brands like Domicil and preparing for the Australian International Furniture Fair (AIFF). Visitors can expect endless choice at the HTL stand.
“Our product offering is expansive, so we’re not for the indecisive! We pride ourselves on our extensive range of models and our never-ending list of leathers and fabrics. Our team will be happily assisting to guide visitors through and sharing our passion of furniture.”
Start planning your trip to Melbourne to see HTL and many other exhibitors across furniture, soft furnishings, lighting, textiles and art. Register now! Entry to the exhibition is free but limited to trade visitors.