Over the past two decades, the VIVID Emerging Designer Awards has become Australia’s leading competition for designers less than 5 years in practice. It has advocated the work of now notable and prolific designers such as Nicole Monks, Ed Lineacre, Dale Hardiman and Melbourne-based designer Dean Norton, who received the coveted VIVID Judges Choice Award in 2021.
Designed + Crafted in Melbourne
Dean Norton has been going from strength to strength since then with his eponymous studio. Designed and crafted in Melbourne, his collectible products consider form, function, refined detailing and harmony in materials.
The 21st edition of the VIVID Emerging Designer Awards will take place at Decor + Design 2024, with entries now open. Let’s take a look back at the exceptional pieces that won Dean the Judges’ Choice Award a few years ago – a transparent pair of side tables from his FLOAT collection and the DAYLIGHT lamp.
FLOAT Tables by Dean Norton in the foreground at the 2021 VIVID Design Awards at Showroom By Bowens. Image: @peterclarkephoto
Dean Norton launched his eponymous studio in 2017, drawing on his design experience to create visually engaging, locally made pieces including furniture, objects and lighting, reimagining sculptural forms through the exploration of finishes and materials such as glass, mirror, steel and timber. His works consider form and function but also refined detailing and harmony in materials.
Originally from the UK, it seems it was always in the stars that Dean would end up in Australia. He got to know the country when he was travelling in his twenties, then met his Australian partner after he returned to London. Having originally studied graphic design, Dean completed a Bachelor of Arts degree (Hons) in Retail Interior Design at The University of Arts London (2008) before settling in Melbourne with his partner.
Dean says the interior design industry in Australia is similar to England in terms of the workflow and briefing jobs. However, he thinks that the Melbourne design industry takes a more conscious approach to design.
“The design community in Melbourne is very supportive of each other and there’s a real focus on thoughtful design. It’s important that the work is a narrative experience and tells a story.”
The impact of the local scene can be seen in Dean’s design aesthetic, which builds a story and harnesses local makers. The scenery has also played a part. “Australian designers are definitely inspired by the landscape and colour palette and that also rings true in my work.”
Drawing inspiration from contemporary influences, he always seeks to design pieces that connect on an emotional level, merging a balance between art and design whilst maintaining a minimalist design aesthetic.
Dean always works with local makers and uses materials that last, such as glass, timber and steel. “I design things that will last forever and hopefully be passed down through generations,” he says. What’s more sustainable than that?
Float Collection Render by Anthony Devine
FLOAT
The Float collection explores transparent form with subtle overlay of texture, transforming simple tables into light shape-shifting pieces. Made entirely of glass, FLOAT’s seamless form changes depending on the viewing angle.
“I started the Float collection during Covid. I really had to strip down the design process. Usually when designing I’d use a range of makers for different parts – metal spinners, fabricators etc. As I was confined to my studio, it needed to be something that I could make myself. The concept also plays with the ideas of fluidity and transience.”
Daylight by Dean Norton
DAYLIGHT
Designed in 2020 for alt.material 4, ‘Daylight’ responds to the brief of ‘ingenuity’ and creating something that is beneficial for others and addresses social isolation.
“Being from the UK, SAD (Seasonal Affective Disorder) is an issue, and can be in Melbourne too! I work out of a converted garage which doesn’t have a lot of natural light. The concept of Daylight came from the idea of light therapy and a light box with a designed form.”
Dean says that winning the VIVID Judges Choice Award was incredibly meaningful.
“I work on my own, which can mean being quite isolated in terms of the creative process. Putting out a piece can be nerve-wracking and having it well-received in VIVID is humbling. It makes me feel like what I’m doing is important.”
“VIVID Design awards is great if you’re starting out and exploring new ideas. There’s so much noise with social media, and you really want to create something original and that you’re happy with.”
“Being supported by the industry is so important, especially by people you look up to. It’s the kind of recognition that gives you confidence.”
Be inspired by Dean Norton’s beautiful work on Instagram @deannorton
If you’re an emerging designer with less than five years in practice, the 2024 VIVID Emerging Designer Awards could help kickstart your career. Find out more about VIVID and put Decor + Design in your diary, Wednesday 17th – Friday 19th July at the Melbourne Exhibition Centre. Register now to visit – entry is free for design trade visitors. Students can register but must present a valid Student ID upon entry.