We’re delighted that Master Pacific will be exhibiting at Decor + Design 2025, moving over from the co-located Australian International Furniture Fair (AIFF) where they have been exhibiting since 2022. Since launching in 2006, Master Pacific has grown from a modest family-run operation into one of Australia’s most trusted furniture suppliers.
Now approaching their 20th year in business, the brand’s evolution has been driven by a clear ethos: do things properly, without cutting corners.
“What’s driven our growth is a consistent commitment to quality, strong relationships with our manufacturing partners, and a focus on creating products tailored to the local market,” says the team.
Over time, Master Pacific has steadily expanded its range, sharpened its processes, and built a robust in-house team across design and logistics. That integration has given the business a significant edge — enabling them to respond swiftly to shifts in the market and better support their retail and trade customers.
Design That Endures
At their core, Master Pacific are makers — driven by a deep love of interiors and the enduring beauty of well-crafted furniture. Their design philosophy centres on materiality, form and function.
“We aim to create collections that feel current but grounded — pieces that suit how we live and work today. We steer clear of passing trends and focus on designs that will stand the test of time, whether they’re headed to a home, a showroom, or a commercial space.”
This commitment to timelessness is reflected in their oak collections, which have emerged as client favourites — particularly among designers looking for natural textures and minimalist forms. With most of the range held in local stock, Master Pacific is also able to deliver on fast lead times, making them an attractive option for projects on tight deadlines.
An End-to-End Business
One of Master Pacific’s standout strengths is their end-to-end control over the design and delivery process. This hands-on approach allows them to launch new collections confidently, and adapt quickly to client needs. It helps them to maintain consistent quality across every touchpoint.
“Our products are shaped with purpose, with input from design, logistics and customer support working together from the start.”
It’s a model that’s resonating with retailers, as well as the interior design and architectural sectors. It’s the latter that Master Pacific are focusing on more by moving to Decor + Design in 2025; a strategic move to help deepen relationships with Australia’s design community.
“We understand what designers and architects need — flexibility, clear communication and reliable lead times. We’re especially keen to collaborate early in the process, where we can contribute meaningfully across both design and production.”
See Master Pacific’s Latest Collections at Decor + Design 2025
Visitors to Master Pacific’s stand at this year’s Decor + Design will be treated to a curated selection of the brand’s latest collections — including new finishes, fresh silhouettes, and plush sofas designed with both comfort and longevity in mind.
“Whether you’re a retailer or a designer, we want the stand to be a space to connect, share ideas and get a feel for what we’ve been working on behind the scenes. Come by, say hello, and see what we’re all about.”
Fall in love with Master Pacific at Decor + Design 2025, 16 – 18 July at Melbourne Exhibition Centre. 200+ brands will be on display, exhibiting the latest in indoor and outdoor furniture, soft furnishings, lighting, art and more. Register now to visit – entry to the exhibition is free but limited to design trade visitors.